We aim to provide profit to our investors and create conditions for dynamic growth and development of employees, business partners and society in the countries where we operate. In all that we do, we are guided by the principle of 4P:
- Personnel – to create motivational conditions, so that an employee strives for excellence, develops his/ her skills and increases his/her profits proportionally to the company’s growth;
- Product – to ensure a continuous access to high-quality products all year round, all over the EU;
- Partners – to cherish an enduring trustworthy business relation based on an open, clear and beneficial collaboration.
- Profit – to multiply the long-term assets of the company and guarantee stable dividends to its shareholders.